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May 15, 2015

Load-shedding: Levelling the nation

South Africa is often criticized for being unequal and divided. Load-shedding has transcended the racial, age and economic divides to create a common ground, through shared experiences of darkness, congested traffic, and cold dinners.

Nudge, a company specialising in online research, conducted a dipstick survey amongst 311 South Africans(1) from across the country to explore how load-shedding has impacted their day-to-day…

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March 20, 2015

Online market research is now mainstream in South Africa

The confluence of four market conditions – economic downturn; internet penetration; technology improvement; and consumer readiness to participate in e-commerce and online surveys, has created fertile ground for online market research companies like Nudge to create disruptive alternatives to traditional market research.

“Online market research methodologies have been around for quite some time (mainstream in Australia since 2007) but corporate adoption…

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