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The nudge Insights Engine.

Designed to generate ongoing insights for your benefit. Feel free to share our posts on social media or give us a call if you want more information.

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July 14, 2015

Is Madiba’s legacy fading? An online survey suggests this may be the case

A recent online survey has shown that South Africans are embracing the concept of contributing 67 minutes of their time to the less fortunate on Mandela Day. But whilst they love the concept, actual involvement isn’t likely to be as strong.

Nudge, a company specialising in online research, conducted a dipstick survey amongst 271 South Africans(1) from across the country to…

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June 18, 2015

What social media analytics can’t tell you

Companies don’t know it yet, but there’s a gaping hole in the big data they’re using to analyse customer behaviour.

In their efforts to become more customer-centric, companies increasingly are relying on the big data they collect from social media analytics tools to help them understand customer behaviour. However, if you’re using social media analytics to guide your social, marketing, and…

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May 15, 2015

Load-shedding: Levelling the nation

South Africa is often criticized for being unequal and divided. Load-shedding has transcended the racial, age and economic divides to create a common ground, through shared experiences of darkness, congested traffic, and cold dinners.

Nudge, a company specialising in online research, conducted a dipstick survey amongst 311 South Africans(1) from across the country to explore how load-shedding has impacted their day-to-day…

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March 20, 2015

Online market research is now mainstream in South Africa

The confluence of four market conditions – economic downturn; internet penetration; technology improvement; and consumer readiness to participate in e-commerce and online surveys, has created fertile ground for online market research companies like Nudge to create disruptive alternatives to traditional market research.

“Online market research methodologies have been around for quite some time (mainstream in Australia since 2007) but corporate adoption…

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May 20, 2014

African Mums – Motherhood

The burden of Motherhood weighs heavily on the shoulders of African Mums 

Just for Mums is a dynamic new online community established amongst mums (and mums-to-be) across South Africa, Kenya and Nigeria.  The members of this community share their hopes and dreams, their fears and worries and the every-day details around being a mum in Africa.  The community has been established…

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