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The Nudge Insights Engine.

Designed to generate ongoing insights for your benefit. Feel free to share our posts on social media or give us a call if you want more information.

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November 16, 2016

13 stunning stats on the ROI and growth of online communities

Every company today wants to be customer-centric. From emerging upstarts to established conglomerates, brands of all sizes now recognise that getting closer to customers is key to long-term business success. In our customer-led world, the various types of online communities have become an indispensable tool to harness customer feedback and insight.

In the last decade, online communities have taken the business…

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October 24, 2016

Controversial predictions about the future of the market research industry in the Digital Age

The relentless waves of digital disruption in the market research industry don’t exclude some organisations because of their size, history or legacy – all boats move when the tides shift.

 

“I was recently reading through GRIT’s blog (www.greenbookblog.org) and came across an article of great interest written in 2015*, but increasingly relevant in 2016/17,” reflects Jake Orpen, CEO of nudge.

The article…

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September 30, 2016

nudge growth impresses

On the eve of its fifth year in business, nudge reflects on its impressive growth in a very competitive marketing industry.

Whilst online market research in many markets around the world is mainstream and in many cases the default methodology to providing rapid insight to clients, in Africa it is still very much in its infancy.

nudge began its venture in October…

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September 27, 2016

Vision Critical recognises nudge as Partner of the Year in 2016 London Summit

At its recent client summit in London, Vision Critical named nudge as Partner of the Year for the EMEA region.

This year’s annual summit appropriately named The Customer Intelligence Summit is hosted across three regions at events hosted in Sydney, London and Chicago. Their Visionary Awards recognize excellence in embracing customer intelligence and successfully applying it to positively impact business decisions.

Jake…

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September 20, 2016

VIMN Africa wins prestigious research award

Media entertainment powerhouse Viacom International Media Networks (VIMN) Africa was awarded The Rookie of the Year Award at the Vision Critical 2016 EMEA Summit for its research submission, “The Power of Plugged In“. The award recognises companies that have within the last 12 months achieved proven results thanks to insight communities.

VIMN Africa has been leveraging its own insight communities -…

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May 3, 2016

Are we safeguarding our online lives? An online survey suggests our bad habits may be leaving us vulnerable

A recent online survey has shown that while our online lives grow in leaps and bounds, Africans are largely oblivious to the dangers lurking on the web. Or even where there is an awareness of the dangers, following the guidelines for secure password practice is seldom taken seriously.

Nudge, a company specialising in online research, conducted a dipstick survey amongst 506…

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September 9, 2015

Nudge reaches finals of international award for second consecutive year

Nudge has reached the finals of the prestigious 2015 Insight Community of the Year award, hosted by Vision Critical, for innovative work conducted with its MovieMinds Insight Community on behalf of client, Ster-Kinekor Theatres. This achievement showcases South African research achievements when compared against numerous peers throughout Europe, Middle East and Africa.

Each year Vision Critical – the leading provider of…

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August 4, 2015

The quick and the dead – A manifesto for change in consumer insight

The nature of speed in commerce is changing – changing because of technology, changing because of economics, and changing because of social and cultural phenomena. This change is having far-reaching and important consequences for commerce in general and the process of working with consumer insight and market research in particular.

In market research, the changes in speed are having a major…

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