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What are the benefits of Online Research?

What are the benefits of Online Research?

Online Research presents many benefits to clients as well as customers or consumers. From a client’s perspective, insights can now be gathered much quicker, more cost-effective and with a higher level of quality and reliability compared to using more traditional interviewing methods such as CATI or Face-to-Face. Furthermore, customers or consumers are now able to provide input and feedback in their own time and at their own pace, which means they are able to think more carefully about the feedback given and as such it offers better quality insights for clients.

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