Need Insights? Contact us Today! (011) 706 9661 | info@nudge.co.za

How does an online insight community work and why would people join?

How does an online insight community work and why would people join?

Think of it as a Facebook Page i.e. those who love your brand or product like your page because they want to constantly engage with your brand. Now take only a few thousand of those Facebook fans and brand loyalists and create a small community representative of your target market and then use visual surveys and discussions to constantly interact with them and get them to help you design new products, test packaging ideas, test tv adverts or just ask for their opinion.

Share this post