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Difference between an access panel and community?

Difference between an access panel and community?

The key feature of an access panel is that it is shared by many different brands and organisations, so that any relationship developed is between the panel company and the members, not between a brand and its customers.

An insight community is a direct relationship between the organisation and its customers that grows over time. Because the community belongs to the brand, rather than to a third party, the community can be linked to wider data, helping interpret so called “big data”.

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