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How do I decide between branded and blind?

How do I decide between branded and blind?

Insight communities can be branded (client named) or blind (client not named). It is important to weigh your options, as undertaking a blind community is typically more expensive and more challenging to mange than a branded one.

In most cases communities are branded. There needs to be a sense of community and common purpose or identity. the members and moderators should share an interest in the outcomes.

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