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Which is best, a short-term or long-term community?

Which is best, a short-term or long-term community?

If you have a specific research problem to solve, and a suitable budget, then an ad hoc solution, which includes a short-term community is often the answer.

A long-term community is relevant when you want to i) make a commitment to bringing customers into the heart of everything you do, and ii) where you want a program of research that is fast, deep, and provides great ROI.

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