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October 24, 2016

Controversial predictions about the future of the market research industry in the Digital Age

The relentless waves of digital disruption in the market research industry don’t exclude some organisations because of their size, history or legacy – all boats move when the tides shift.

 

“I was recently reading through GRIT’s blog (www.greenbookblog.org) and came across an article of great interest written in 2015*, but increasingly relevant in 2016/17,” reflects Jake Orpen, CEO of nudge.

The article…

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May 3, 2016

Are we safeguarding our online lives? An online survey suggests our bad habits may be leaving us vulnerable

A recent online survey has shown that while our online lives grow in leaps and bounds, Africans are largely oblivious to the dangers lurking on the web. Or even where there is an awareness of the dangers, following the guidelines for secure password practice is seldom taken seriously.

Nudge, a company specialising in online research, conducted a dipstick survey amongst 506…

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