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October 24, 2016

Controversial predictions about the future of the market research industry in the Digital Age

The relentless waves of digital disruption in the market research industry don’t exclude some organisations because of their size, history or legacy – all boats move when the tides shift.

 

“I was recently reading through GRIT’s blog (www.greenbookblog.org) and came across an article of great interest written in 2015*, but increasingly relevant in 2016/17,” reflects Jake Orpen, CEO of nudge.

The article…

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September 27, 2016

Vision Critical recognises nudge as Partner of the Year in 2016 London Summit

At its recent client summit in London, Vision Critical named nudge as Partner of the Year for the EMEA region.

This year’s annual summit appropriately named The Customer Intelligence Summit is hosted across three regions at events hosted in Sydney, London and Chicago. Their Visionary Awards recognize excellence in embracing customer intelligence and successfully applying it to positively impact business decisions.

Jake…

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September 20, 2016

VIMN Africa wins prestigious research award

Media entertainment powerhouse Viacom International Media Networks (VIMN) Africa was awarded The Rookie of the Year Award at the Vision Critical 2016 EMEA Summit for its research submission, “The Power of Plugged In“. The award recognises companies that have within the last 12 months achieved proven results thanks to insight communities.

VIMN Africa has been leveraging its own insight communities -…

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September 9, 2015

Nudge reaches finals of international award for second consecutive year

Nudge has reached the finals of the prestigious 2015 Insight Community of the Year award, hosted by Vision Critical, for innovative work conducted with its MovieMinds Insight Community on behalf of client, Ster-Kinekor Theatres. This achievement showcases South African research achievements when compared against numerous peers throughout Europe, Middle East and Africa.

Each year Vision Critical – the leading provider of…

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July 14, 2015

Is Madiba’s legacy fading? An online survey suggests this may be the case

A recent online survey has shown that South Africans are embracing the concept of contributing 67 minutes of their time to the less fortunate on Mandela Day. But whilst they love the concept, actual involvement isn’t likely to be as strong.

Nudge, a company specialising in online research, conducted a dipstick survey amongst 271 South Africans(1) from across the country to…

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June 18, 2015

What social media analytics can’t tell you

Companies don’t know it yet, but there’s a gaping hole in the big data they’re using to analyse customer behaviour.

In their efforts to become more customer-centric, companies increasingly are relying on the big data they collect from social media analytics tools to help them understand customer behaviour. However, if you’re using social media analytics to guide your social, marketing, and…

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May 15, 2015

Load-shedding: Levelling the nation

South Africa is often criticized for being unequal and divided. Load-shedding has transcended the racial, age and economic divides to create a common ground, through shared experiences of darkness, congested traffic, and cold dinners.

Nudge, a company specialising in online research, conducted a dipstick survey amongst 311 South Africans(1) from across the country to explore how load-shedding has impacted their day-to-day…

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